| 000 | 01051nam a2200313 4500 | ||
|---|---|---|---|
| 001 | 009823 | ||
| 003 | CO-SiCUC | ||
| 005 | 20240531164859.0 | ||
| 007 | ta | ||
| 008 | 141112s2001 ck r 000 u spa d | ||
| 020 | _a9706860452 | ||
| 040 |
_aCO-SiCUC _bspa _cCO-SiCUC _erda |
||
| 041 | 0 | _aspa | |
| 082 | 0 | 4 |
_a658.83 _bC998a 2001 _222 |
| 100 | 1 |
_aCzinkota, Michael R _4aut _eautor _954902 |
|
| 245 | 1 | 0 |
_aAdministración de la mercadotecnia / _cMichael R. Czinkota y Masaaki Kotabe ; traductor Manuel Ortiz Staines. |
| 250 | _aSegunda edición | ||
| 264 | 1 |
_aAustralia : _bThomson Learning, _c2001. |
|
| 300 |
_axxv, 599 páginas : _bfiguras, ilustraciones ; _c27 cm. |
||
| 336 |
_2rdacontent _atexto _btxt |
||
| 337 |
_2rdamedia _asin mediación _bn |
||
| 338 |
_2rdacarrier _avolumen _bnc |
||
| 590 | _aAdministración de Empresas | ||
| 650 | 1 | 4 |
_aComportamiento del consumidor. _99975 |
| 650 | 1 | 4 |
_aMercadeo . _9739 |
| 700 | 1 |
_aKotabe, Masaaki _917583 _4aut _eautor |
|
| 700 | 1 |
_aOrtiz Staines, Manuel _4tr _etraductor _950124 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c9810 _d9810 |
||